Originally created as a platform for anyone and everyone to post video content of their choice, YouTube’s rise to the top dog in the field has been phenomenal. During its making, the creators had envisioned an unrestricted platform where users could upload, view and share videos, and today, it is undoubtedly the foremost video distribution site in the world.
It is free of cost, easy to operate and gain information and earn money. Generation of backlinks is also easier on YouTube, and increases the scope of one’s search. Regularly shared via social media, Video is one of the most popular content formats. Search engines tend to give preference to videos, so quality YouTube videos, with gripping titles, descriptions and tags is beneficial in improving your SERP.
YouTube videos are statistically proven to have had power to influence customers’ purchasing behaviour. YouTube videos have been termed as more accessible, relatable and authentic by consumers.
As per Google, every month, more than 1 billion people watch more than 6 billion hours of YouTube videos. With such a huge audience, it is no wonder that companies are inclined to advertise on the platform.
As you can see, the data says it all: YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels
According to Google, “Every month, more than 1 billion people watch more than 6 billion hours of YouTube video.” With such a large audience spending so much time on one platform, it’s no wonder that YouTube is becoming the preferred place to advertise for many businesses. With an unbelievable reach, flexible pricing, easily accessible metrics, advanced targeting, influence over customer response and high ROI, it is abundantly clear why YouTube advertising has gained popularity, and why your business must take advantage of the many benefits this platform has to offer.
While it is not as complicated as Google Ads Management, YouTube advertising can be fairly complicated. Based on the click system, one can get overwhelmed while content creation and distribution. Sociolabs, one of the leading PPC Services in India, recommends proper optimization of this content to yield quality results.
While there are a lot of companies providing PPC services in Delhi, the experts at Sociolabs carry out detailed analysis of your marketing strategy and tweak it to suit your needs, and yield best results within your budget.
If you are already into digital marketing, the importance of awareness campaigns cannot be emphasised enough. Apart from written content, the audience loves to engage with dynamic data, such as videos, infographics etc.
Video content, apart from being a huge contributor to your SEO program, also requires enormous attention. Go through the following tips to ensure that your campaign is a success!
Analyze and review your statistics
The first and most sensible step is to review the stats of the videos you have previously posted and analyse their insights. This helps you know how well your ads are doing currently and what areas require immediate attention. The View Rate and the Click-through rate of your advertisements are the ones you must focus on initially.
View Rate gives you the number of people who actually watched your video, with reference to the number of people it was actually served to. This will help you determine if your ad targeting and placement is effective, or if it isn’t reaching the right audience. Also, your video might be reaching the right place, but it might not be able to strike the right chord. If your video content is not efficient enough, tinkering around with other metrics isn’t going to be beneficial.
The key to a good video is maintaining the right balance of providing value and igniting curiosity. It's only a matter of 5 seconds before your user can skip the ad and watch the video they have been wanting to, so the first 5 seconds must be gripping and compelling enough to force the viewers to stop. For this, knowing your target audience and their pain points is of utmost importance.
A decent view rate can actually influence your ranking on the SERP, since it is hard proof that you are generating a good user experience. As a result, your cost per view decreases and your ad starts winning more “auctions”.
Another important metric is your Click-through rate, which tells you how many people clicked on your ad, in relation to the total number of people who viewed it. If your CTR is high, it means that your ad is reaching the right audience, your targeting is effective and your ad is generating interest and action. On the other hand, if your CTR is low, improve your targeting, adjust your placement methods and its utilisation. A low CTR may also mean that your ad does not encourage action. Unless people are told what you want them to do, they cannot possibly do it.
Make sure that the call-to-action is clearly specified and they are aware of how they can take advantage of whatever was discussed in the ad. It is important that your ad is both entertaining and persuasive to maintain ideal rates in both categories.
Adjusting your bidding strategy in accordance with your video marketing content will help you achieve better results. If you think that your content rocks and your targeting is on point, but the results are not proportionate, you might want to raise your bids.
By raising your bids, you will simply be increasing the exposure your ads get.
When you review existing Ad Groups that are yielding positive results, you may come across one targeting method that is doing insanely better than the others. When this occurs, you need to make the most out of it. If it is a particular keyword or placement which drives more traffic in your direction, you might be inclined to increase the bids on that particular element.
Waiting around to reap benefits of a winning ad might backfire on you, advertisement being of fickle nature. Your competitors might also replicate your creativity, so the best time to take advantage of your advertisement strategy would be right now (obviously, once you’re done reading this wonderful piece.)
Risks and experiments
Ad optimization is a must, that goes without saying. often , you are working on ads that have given mediocre results, in hope of bettering them after optimization. While this is undoubtedly a great way to go about it, you must also be willing to experiment with content, while juggling with campaigns that are already producing results.
It is great to have multiple ads running, to give you time for experimentation,
When you do things this way, you will come across incredible insights that deviate from the path of common logic.
Ignoring the potential of this social media giant would be a huge oversight, and an apocalyptic mistake. While it isn’t the easiest form of advertising, there are numerous performance marketing agencies in India which can help you move in the right direction.